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IRONBRIDGE ADVISORY

Tech Stack Optimization Isn’t Buying More Tools — It’s Finishing What You Started

Most teams don’t need another tool. They need to fully implement the ones they already have and actually build a system that works.

We’ve seen it across SaaS, fintech, and B2B:

  • HubSpot barely tracks actual funnel stages — or worse, no one’s agreed on what those stages even mean

  • Dripify is running, but no one’s replying because messaging hasn’t been tested since v1

  • Sales says the CRM’s broken — but they’re just not logging calls, or the fields don’t match how they sell

  • Marketing runs their own stack in a silo — no visibility into sales outcomes, no shared language

So what happens? Founders go tool shopping — thinking they’re chasing tech stack optimization. They burn cycles looking for the “fix” instead of admitting the stack isn’t broken — the motion is.

A tool isn't a motion. Integration doesn't mean the system works. Automations aren't the same as accountability.

And the result?

  • Disconnected data

  • No shared GTM rhythm

  • No pipeline visibility

  • SDRs guessing

  • Marketing targeting ghost personas

  • Leadership operating on feelings, not signal

You don’t need another RevOps layer. You need someone who can translate business motion into a toolset that actually moves.

That’s where most “fractionals” give you a checklist.We give you a rebuilt motion:

  • Mapping funnel stages to actual behaviors

  • Creating lead handoff rules and lead scoring based on buyer intent

  • Testing subject lines and CTAs in real outbound — not a slide

  • Aligning CRM fields with how your reps actually work

  • Building shared visibility that lets sales, marketing, and leadership speak the same language

Your tech stack should work for the team — not add friction to it. And you shouldn’t need a PhD in Salesforce to figure out what’s going on.

If your sales motion feels slow, fuzzy, or manual, you probably don’t need new software. You need to fix what you already paid for and finish what your last agency started.

DM me for a teardown. We’ll show you where the actual friction lives.


 
 
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